What is your graduate brand?

With any product you ‘take to market’, a well executed brand strategy is essential. 

Your graduate ‘product’ is no different. 

Your marketing collateral, your people, your public relations – in fact every communication that leaves your organisation is your brand and will influence the way that graduates will perceive you... and this is the basis upon which they will choose to work for you – or not. 

Less and less are students using the careers service as their source of employer information.  They are using the internet and talking to peers, and they expect their potential employers to have a designated web-presence for their graduate recruitment programme.

Where organisations have to compete aggressively for enough good graduate applications, such as engineering and manufacturing and other traditionally ‘unsexy’ industries, they need to ask the difficult questions: e.g. “How are we really perceived by the graduate talent that we are trying to recruit?” or “Are there misconceptions about our company / industry?”.

It's no longer enough to just do the same as you did last year, and the year before that. The most successful graduate brands are going on campus and engaging directly with students and soliciting their input.  In response, they’re opening up ‘Generation Y-friendly’ communication channels, like Facebook, and making sure everything about the brand ‘journey’ for every graduate is appropriately targeted, meets misconceptions head-on and ultimately results in a quality application.

Graduate Success advises many of its clients on their attraction strategy, so they are getting maximum return on their investment.

Why not sit down with us and let’s discuss your ‘graduate brand’? 

We offer one hour consultancy at no charge for this, and if we can help you to stand out and get the right graduates for your business, together we can decide how to proceed.  Call us on 01242 236415 and let's talk!